Unfortunately, after a difficult few years, E3 has been terminated permanently.

The Entertainment Software Association has made the announcement that it will ultimately put an end to the gaming expo known as E3, which has the distinction of having made its debut at the Los Angeles Expo Centre over thirty years ago.

The following is a message that was published on the official Twitter account for the Electronic Entertainment Expo (E3): “After more than twenty years of E3, each one bigger than the last, the time has come to say goodbye.” Many thanks for the recollections.” The declaration concludes with the initials “GGWP” written in enormous yellow letters.

Stanley Pierre-Louis, the CEO of the Electronic Sports Association, made the following comment to The Washington Post: “We know that the entire industry, whether it be players or creators, has a lot of passion for E3.” This is a passion that we both share. Even though we are aware that it is painful to part ways with such a cherished event, we believe that it is the appropriate thing to do in light of the new options that our industry has to connect with fans and partners.

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He went on to say, “In the later years, there were fans who were invited to attend, but the primary focus was on developing a marketing and business model for the industry, as well as being able to provide the entire world with information about new products.” These days, businesses have access to a wide range of channels, including their very own personalised displays, which allow them to communicate with customers and cultivate commercial relationships.

As a result of the sad events that have transpired over the last several years, the year 2020 seems to be the beginning of the end for E3. Because of the pandemic caused by the COVID-19 virus, the concert was cancelled in 2020 and will return in 2021 in a digital version that is much reduced. In spite of the fact that we made the statement that the show was “better than we could have expected,” it still did not turn out to be sufficient.

The Electronic Entertainment Expo (E3) was once again postponed the following year, and the Electronic Software Association (ESA) announced that there would be neither a digital nor an in-person exhibition. However, they vowed to return “with a reinvigorated showcase” in 2023.

Despite what we now know, that did not take place. Despite the fact that they have a collaboration with ReedPop, the major players in the video game industry, including Microsoft, Sony, and Nintendo, have said that they would not be attending the first effort at PAX to return in person since 2019. Ubisoft, who had earlier said that they would be there, ultimately decided to withdraw their participation only two months later.

As a result, Electronic Entertainment Expo 2023 (E3) 2023 was cancelled, which was described by Kyle Marsden-Kish, the worldwide vice president of gaming at ReedPop, as “a difficult decision because of all the effort we and our partners put towards making this event happen.” The collaboration between ReedPop and the ESA was terminated six months later, in September 2023, and it was revealed that there would be no appearance at the E3 in 2024 as well.

In spite of this, there were discussions of the European Space Agency (ESA) considering a significant restart sometime around the year 2025. I was still holding out a little bit of hope that we may really happen to see some kind of magnificent comeback in the future, despite the fact that history had passed. It is unfortunate to say that this is no longer the case.

It is true that the announcement of E3’s extinction serves as an “end of an era moment,” as it is being referred to by many people. It used to be the most important conference in the business, and many people who worked in the field of game media and production considered it a significant achievement to be a part of it. While it may have seemed for a while that the destiny of the expo had already been decided, it is nonetheless disheartening to witness an event that has been going on for as long as I have been alive.

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